Marketing
- Strategic development: Messaging, branding
- Customer acquisition, retention, growth strategies/execution: Lead generation, in-bound marketing programs, product marketing content, channel marketing tools, social networking campaigns, SEO/SEM
- Go-to-market strategies in context of marketing mix: Launch, PR, press relations, speaking, analyst engagement, sales tools/training
- Digital asset development and deployment: Website (HTML5/CSS), content tools (Adobe Photoshop, InDesign, Illustrator, Microsoft Office)
- Customer engagement tools/programs: CRM (HubSpot, Salesforce.com), e-mail (Constant Contact, MailerLite)
- Performance/ROI monitoring: Website and social networking analytics (Google Analytics, FaceBook), A/B testing
Product Management
- Business case development: Including product requirement documents (PRD), financial projections, unit forecasting
- Product life-cycle management: Program management (Agile), engineering development, launch preparation, software/firmware/app updates, product end-of-life (EoL) planning
- Presentations: Including products, roadmaps, training
- Profit margin optimization: COGS reduction development, pricing adjustments
- OEM out-sourcing: Including contract negotiations, product specifications and management
Consulting
- Business planning: Distribution strategy, support, sales development
- Revenue growth strategy: Channel, geographic, product line extension
- Retooling/company repositioning: New addressable markets, rebranding, funding
- Partnerships: Revenue sharing, market development/growth, product integration
- Competitive analysis: Market, features, SWOT
Entrepreneurship
- Business establishment: LLC, incorporation, local licenses
- Investor pitches/presentations: One-pagers, slide deck preparation and refinement
- Intellectual property (patents, trademarks): I.P. legal interactions, trademark filings
- Engineering sourcing: Local and off-shore, including contract negotiation